Images: Ferragamo’s Pre-Fall 2021 Collection is a Paean to Modernism
“We talk about modernity as if it is a fleeting moment in time – the latest, state-of-the art chapter in culture and aesthetics. But the truth is we have been living in the Age of Modernity for over a century now.”
So observes Ferragamo Creative Director Paul Andrew, and somewhat rightly so. Modernism as an ideal and a movement can be traced to various cultural watershed moments in the later 19th Century. Yet here we are in 2020, facing the most medieval-seeming of viral plagues. But psychologically, one of the strategies for pulling ourselves back from the edge of this crisis will surely be those attempts at restoring our notions of normality and progress.
Reconnecting with fashion is certainly one of those acts that can instill us with some sense of visceral control over our situation. And Andrew’s new Pre-Fall 2021 collection for the exalted Italian fashion house feels both pragmatic and powerful, with purposeful consciousness and unfussy minimalism as its calling cards. And so we get sustainable wools, recycled nylons, and repurposed/upcycled leathers, in strikingly stark, and yes, very modern tones.
The lookbook was actually shot in Florence’s visually arresting Manifattura Tabaacchi which, as the name suggests, is a repurposed 1940s tobacco factory – it has now been converted to a creative space. And the collection fittingly transcends chronological specificity.
Andrew concludes, “The modern sense of beauty and style is subject to circumstantial glitch and fluctuation, but key elements of it remain eternal. For Pre-Fall 2021 we drew from that past, considered our very particular present, and used these inspirations to propose a collection that is future-proof. Ferragamo’s enduring values of excellence and craft serve the creation of objects of quality and comfort. They are also an explicit rejection of fashion’s cycle of enforced obsolescence, a cycle which I strongly believe is itself now obsolete.”
A very modern observation indeed.