‘Icons’: New Miu Miu Campaign Features Chloë Sevigny, Du Juan, Kim Basinger

After four years of living under a presidential administration intent on promoting breathtakingly regressive ideas about women’s place in 21st Century America, celebrating women who have dazzled—and continue to do so—with their accomplishments would seem the only reasonable thing to do. Right?

And to that end, Miu Miu has just delivered their gorgeous new ‘Icons’ campaign, which, as you might have guessed, happens to do exactly that. Curiously enough, the etymology of the word “icon” itself refers back to the 16th Century (Happy 500th!), and representations of the Immortals (Jesus, Mary, et al) of the Catholic faith. Then, as history has it, Martin Luther came along and literally invented Protestantism to protest such (as he considered blasphemous) representations, wishing the church to focus on scripture, rather than on expensive statues. Today the Protestant religion thrives, and the Catholics still have their statues.

We’re not sure anyone would protest , however, when it comes to expressing our adoration for one Chloë Sevigny, long an enthusiastic favorite of BlackBook. The actress and downtown doyenne appears in the campaign as her ever inimitable self, looking effortlessly sporty in one shot, juxtaposed with a look that kind of says, “sexy Ukranian super spy.”

Chinese model (slash ballet dancer slash actress) Du Juan is also looking particularly fierce, despite her distinctly feminine pink frock (the little black bows are a nice touch). But we particularly love We Are Who We Are star Jordan Kristine Seamón, rocking black sneakers with a gothy animal print number. The campaign also features Storm Reid, Raffey Cassidy and The Crown‘s Emma Corrin—all strikingly captured by the expert lenswork of zeitgeisty fashion photographers Mert and Marcus.

But in a wonderfully “oh, where has she been??” moment, a black-suited Kim Basinger, big screen legend and well-deserved Oscar winner, is seen stretching those legendary legs, nonchalantly leaning back as if to remind us how effortlessly this all comes to her. We hope it’s hinting at an upcoming starring role or two, as she is achingly missed in our current movie going adventures.

Frankly, if it were up to us, she would be our next American President. If only.



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