Stay Swathed in Denim with H&M’s Conscious Collection

[vc_row][vc_column][vc_column_text]

Sandra Rieder and Chloe Wheatcroft (Muse) wear H&M Conscious Collection. Photos by Jaesung Lee.

We live in our denim — there’s simply nothing else that makes more sense for our lives. H&M has given us new reason to stay swathed in the stuff with the launch of the new Conscious Collection, available to shop now in stores and online. The materials that make up the collection are more sustainable than ever, and the processes used to create each wash are scrutinized for minimal environmental impact. To top it off, the collection is gorgeous. Smart and pretty? Sounds like the perfect package.

[/vc_column_text][vc_single_image image=”79536″ border_color=”grey” img_link_target=”_self” img_size=”full”] Sandra wears an H&M Conscious Collection cardigan, H&M zipper turtleneck, and refurbished jeans by Rialto Jean Project. Chloe’s overcoat by H&M Conscious Collection. [vc_single_image image=”79537″ border_color=”grey” img_link_target=”_self” img_size=”full”] Chloe wears H&M Conscious Collection bra top, embroidered button down (worn over the shoulder) and skinny jeans, Sandra wears H&M Conscious Collection jumpsuit and sweatshirt, and Cosabella bra. [vc_single_image image=”79538″ border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column][/vc_row]

Photographer: Jaesung Lee
Models: Sandra Rieder and Chloe Wheatcroft (Muse)
Stylist: Alyssa Shapiro

Hair: Jason Murillo
Makeup: Dana Rae Ashburn
Stylist Assistant: Emily Ovaert

Shot on location at 13 Eight Avenue, a West Village townhouse available for sale now. For more information, click here. Special thanks to the Eklund Gomes Team and Clayton Orrigo.

Latest in FASHION & STYLE

FASHION & STYLE

Balenciaga Feeds Our Stifled Wanderlust w/ Pre-Fall 2021 Campaign

FASHION & STYLE

Watch: Jim Jarmusch Directs Chloë Sevigny, Charlotte Gainsbourg in Surreal New Saint Laurent Spring 2021 Film

FASHION & STYLE

Images: Fendi Opens Swish New Sydney Flagship Boutique

FASHION & STYLE

New Asics x Vivienne Westwood Collection Film Makes Us Want to Dance Like There’s No Tomorrow

FASHION & STYLE

Shanghai Fashion Week: Dior Unveils Fall 2021 RTW Collection at the Long Museum West Bund

FASHION & STYLE

Images: Dior Chez Moi S/S 2021 Collection Promises Fashionable Lounging About

FASHION & STYLE

Earth Day: Walker Tribeca Hotel To Undertake Sustainable Fashion ‘SwapAteria’

FASHION & STYLE

Peekaboo! Naomi Watts Finds Something Shocking in Her Fendi Bag