Gucci + Balenciaga Release ‘The Hacker Project’ Films

With Gucci turning 100 this year (Buon compleanno!), much had to be made of such a monumental moment in the universe of style. And indeed, the surprising North Face X Gucci collab ended up being a massive hit. Now the much ballyhooed Aria project, in partnership with Kerig stablemate Balenciaga, has become more than just fashionable chatter – it is at last officially available for purchase as of November 15, just in time to fill the stylish stockings of your most alla moda friends and loved ones.

Indeed, more than 70 pop-ups around the globe will be selling the collection, with locations including Saks Fifth Avenue NYC, Houston and Atlanta, Harrods in London, Paris’ Dover Street Market and Galeries Lafayette, Tokyo’s Isetan department store, Lotte Main in Seoul, and Harbour City Hong Kong.

The official title for this epochal cross-pollination is “The Hacker Project” – and a new short film subtitled The Merging of Codes Between Balenciaga And Gucci, directed by Brit photographer Harley Weir, depicts just how fabulous it will feel to be wearing these clothes. It’s soundtracked, fittingly, by Bree Runway and Maliibu Miitch’s 2020 track ‘Gucci,’ with its unabashed lyrics about living one’s life by the stylistic tenets of the exalted Italian fashion house.

“Gucci like a girl they can call
Got a lot of nice things I need to know
Hella propositions on my phone
You can call your friends, we can ball, ah
Gucci like a girl they can call (Gucci wants a girl they can call, they can call)”

Balenciaga matched their efforts with a new campaign film by Turkish digital art provocateur Yilmaz Sen. The intriguing 2:37 clip finds models dressed in The Hacker Project designs moving through doors from one room to another, as the geographical view changes just beyond the floor-to-ceiling windows – suggesting the shrinking of the distance and differences between once faraway landscapes and cultures. And all while Herr Beethoven‘s exquisite Für Elise provides the visceral musical backdrop.

As the fashion world struggles back from the devastating effects of this global pandemic, Balenciaga creative director Demna Gvasalia and his Gucci counterpart Alessandro Michele have proven once again that creativity will always rise above tragedy.

100 never looked so good.



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