First Images: New Dior Men Boutique in Soho, NYC
Images by Kristen Pelou
If the fate of fashion is a confusing muddle these days, New Yorkers now at least have more Dior to adore—which is never a bad thing.
Indeed, the exalted fashion house has just unveiled a new Dior Men boutique adjacent to its women’s SoHo location. In addition to its ready-to-wear line, the shop offers an assortment of Dior Men’s leather goods and accessories—and we’re all-in on the reimagined iconic Saddle Bag that can be worn over the shoulder or around the waist as a suddenly-chic-again fanny pack. (Man bag!)
The boutique’s modern open floor environment is outfitted in off-white textured walls and decorated with white onyx panels and sleek brushed metal blade shelving. In contrast to the shop’s soothing interior, a bold line and dot work commissioned by the brand, Sound of Friday 6, by Seoul-born artist, Yoon Hyup, provides a colorful focal point and backdrop to the interior environment.
While the inviting storefront is sure to lure in NYC fashion fiends and style-aware tourists alike, those with enough cachet (or cash) can access a luxurious VIP suite complete with a personalized concierge experience. And these days, we do need every opportunity to feel special.
Visit the Dior Men shop at 107 Greene Street, Monday to Saturday 11am to 7pm, and Sunday 12pm-6pm.