First Images: Missoni Has an Exquisite, Sustainably Designed New NYC Flagship

It may be getting dark too early, and gloomy days have seemed particularly gloomy – but inside the new Missoni Madison Avenue flagship, it’s perpetually springtime. The new 4,000 square foot boutique artfully showcases the exalted Italian fashion house’s women’s, men’s, beach and home collections in a luminous environment, with lots of serenity-inducing color schemes.

Outfitted in the brand’s iconic Chevron pattern and powdery pastel hues, the eclectic interiors were jointly envisioned by Missoni Creative Director Angela Missoni and Spanish architect Patricia Urquiola.

The collaboration resulted in a space that both channels the brand’s luxe bohemian DNA and embraces Missoni’s dedication to sustainability. Indeed, crafted from recycled materials, the textured resin walls and eco-friendly Silipol flooring were customized to create a worn vintage effect.

Elsewhere, warm rose-and-bronze tinted mirrors, lacquered metals, and shimmering metallic paints amplify the feeling of space and evoke the glow of a Mediterranean sunset. Perfect then, for a respite from all that stressful, snowy holiday shopping just beyond the front door.

The new Missoni flagship boutique is located at 676 Madison Avenue – just around the corner from The Plaza.

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