First Images: Chanel’s Annual Saint-Tropez Boutique is a Study in Chic Understatement

Images by Marie Liskay 

 

If you’re summering in Saint-Tropez in 2019, you may very well be the sort who, having dropped your bags (or had someone drop them for you), begins immediately searching for the nearest Chanel boutique.

The exalted fashion house, now tragically minus godhead Karl Lagerfeld (who passed away suddenly in February), actually well knows that the French Riviera is a part time proposition (we don’t know anyone who winters there) – and so actually sets up a new seasonal boutique each year. Slotted into the historic La Mistralée, a private mansion, the surroundings are lush, nay jaw-droppingly beautiful, with sumptuous flora, a swimming pool for lounging by – please don’t dive in with your new fancy new togs – and ethereal views stretching to the Mediterranean.

 

 

Each year’s design pays homage to the heritage of the mansion itself – but Chanel this year has modded-up the proceedings a bit, with more contemporary furnishings and fixtures. The accessories conservatory (yes, it’s a conservatory) is especially striking, where two large cabinets encourage playful discovery, and watches are tucked away in alcoves.

Of course, nothing will ever be the same without the overlordship of the late Herr Lagerfeld. But la vie à Saint-Tropez must go on – and he is surely nodding approvingly from the Great Beyond at Chanel’s latest masterstroke of modern style.

 

Latest in FASHION & STYLE

FASHION & STYLE

Images: Nick Knight’s Ethereal Campaign for Fendi S/S 2021

FASHION & STYLE

Watch + Listen: Fendi’s ‘Anima Mundi’ Series Travels to New York’s Juilliard School

FASHION & STYLE

Watch: Charlotte Rampling Stars in Eerie Gaspar Noé Film for Saint Laurent

FASHION & STYLE

Current Obsession: Designer Iris Van Herpen Collabs w/ the Dutch National Ballet on ‘Biomimicry’

FASHION & STYLE

The Sound of Dior: Maria Grazia Chiuri + Kim Jones Release Their End of Year Playlists

FASHION & STYLE

Pierre Cardin Has Died – A Look Back at His 2019 Documentary

FASHION & STYLE

Anglophilia Alert: Designer Kit Kemp Has a Lovely New Shop at Bergdorf’s

FASHION & STYLE

Images: Dior Fall 2021 Collection Inspired by Fiorucci and Pop-Art