Ferragamo’s ‘Tuscan Wildflowers’ Interprets the Beauty of Tuscany Through Art + Fashion

One of the great joys of traveling is visiting a new destination, and returning with a new philosophical, ideological or aesthetic inspiration – one that can become a building block of one’s own way of processing our very existence going forward.

Of course, it’s precisely that inspiration that we’ve all been deprived of, with COVID-imposed travel restrictions cutting us off from most of the rest of the world for some fifteen months now. Exalted Italian fashion house Ferragamo surely understood this, and responded by creating fascinatingly immersive virtual tours of their namesake Florence museum, allowing us a few moments of digital transport to the ethereal city of the Renaissance, and its surfeit of artistic treasures.

Now, as summer approaches, the unexpected degree of success of the vaccination programs has left us hopeful, it must be said – but we still cannot, alas, travel to Europe without strict conditions. So Ferragamo have gone and done it again, collaborating with six international artists on the new multimedia project Tuscan Wildflowers, which is meant to project a vision of the beauty of Tuscany‘s countryside through the eyes of those same well-selected creatives across the continents – and also to beautifully complement the capsule collection of clothing and accessories of the same name.

Specifically engaged for the collab were French artist Lucas Beaufort, Spanish wire sculptor Diego Cabezas, Brazilian illustrator and painter Marina Papi, South Korean painter Boree Hur, and LA-based fashion illustrator Bijou Karman, who has sketched everyone from Marc Jacobs to Angela Davis. Sourcing local, Ferragamo also tapped Florence based Art Media Studio, a light installation design collective.

The result is a captivating reminder of the power of creativity to overcome crisis, and of the beauty of Italy to ever inspire everyone, everywhere. And until which time we can visit again, we will surely welcome whatever we can get.

The Tuscan Wildflowers artworks can all be viewed at Ferragamo.com.

Marina Papi, Brazil
Boree Hur, Korea

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