Fendi Taps the ‘Soul of the World’ for its ‘Anima Mundi’ Livestream Concert
It’s been a difficult time for fashion, with most of the word sheltering-in for the last three months, and not necessarily thinking about dressing to kill all that much. But some brands have notably and commendably turned to activism, at a time when their level of influence is surely needed.
But our empathetic friends over at Fendi have taken a more ethereal approach, having apparently been hard at work organizing what will surely turn out to be one of the more memorable digital events of this long, dispiriting (but obviously necessary) lockdown. Indeed, on Saturday, February 20, the exalted Roma fashion house will present FENDI Renaissance – Anima Mundi—Latin for “the soul of the world”—a summer solstice outdoor concert, in partnership with the Eternal City’s own Accademia Nazionale di Santa Cecilia.
With star violinist Anna Tifu front and center, the Academy’s orchestra will perform Vivaldi’s fittingly soulful, hopeful The Four Seasons, with all members draped head-to-toe in Fendi—a bellissimo reminder of fashion’s long and inextricable relationship with music. The stage will be the brand’s exquisitely photo-ready headquarters at the Palazzo della Civiltà Italiana, a stunning 1937 example of rationalist architecture by Ernesto Bruno La Padula, Giovanni Guerrini and Mario Romano
“We would like this to be a moment of renaissance,” enthuses Fendi CEO Serge Brunschwig, “linked to our home, our Roman roots, and celebrating our artisans’ craftsmanship as much as the Accademia’s artists.”
And with so much strife and division in il mondo right now, a renaissance seems just what we need.
Stream FENDI Renaissance – Anima Mundi here on Saturday, June 20.