Fendi Opens Stunning New Milan Boutique

As news flashes across our screens of worryingly escalating numbers of new COVID infections, we now have to concede that we’ll very likely be facing the onset of 2022 with significant international travel restrictions being re-instituted – understandably, of course. We were already disappointed to accept that our December trips to Italy were stifled for the second year in a row, and we were forced to report on the annual unveiling of the always spectacular holiday display at the Fendi Palazzo, the Italian fashion house’s Rome flagship, without actually being there to see it.

But we surely would not mind a bit if we were also doing a seasonal shopping spree right now along the via Montenapoleone in Milan‘s glamorous Quadrilatero d’Oro. Especially at this time of year, the city’s nearby Galleria Vittorio Emanuele II is all dazzled up for the holidays, making it a special treat even for window shoppers. But Fendi has just opened the doors on a very good reason to step in and make a few last minute holiday purchases. Indeed, their exceedingly stylish new boutique debuted this week within the hallowed halls of the Galleria (which dates to 1877, making it Italy’s oldest active shopping gallery), just in time to pick up some very fashionable stocking stuffers.

Extending over three floors, each space has its own unique marble flooring, including Arabescato Vagli on the ground floor (once used in ancient Roman churches), and a striking Green Patagonia marble for the men’s floor. Hand-made ivory walls and ceilings with three-dimensional geometric patterns are contrasted with boldly teal green backdrops on the ground and third floors, making for an elegant aesthetic juxtaposition. Elsewhere there are classic design pieces, like the rust velvet armchairs by Gio Ponti, as well as a fur and metal bench, amber glass fusion table and silver and glass artwork by Kiko Lopez.

The full complement of Fendi men’s and women’s collections are on offer.

Considering the brutal hit retail took during the pandemic, especially where fashion was concerned, it’s just encouraging to see the major fashion houses one again throwing open the doors on these extravagant new temples of style. After all, there’s a certain degree of hopefulness conveyed when the likes of Bulgari, Dior and Fendi are making this kind of commitment to brick and mortar once again – as we’re pretty sure they’re not building them if no one is coming.

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