Fendi Opens a Plush New Madison Avenue Flagship Boutique
There are few things we’d rather be doing right now than undertaking an epic shopping spree along the Via Condotti, concluding at the Fendi Palazzo Rome boutique at the Largo Carlo Goldoni. But with this insidious Delta Variant significantly on the rise, we’re honestly just not expecting to be hopping a flight to Italy’s capital any time very soon.
But we’d happily accept the arrival of a new NYC Fendi flagship boutique – and that’s precisely what the exalted Italian fashion house debuted this month, to much oohing and ahing. Perched majestically at 595 Madison Avenue, on the corner of 57th Street, it’s essentially across the street from its previous location – but an extra dose of dazzle has been added…which is exactly what we need after more than a year of staring at our four same walls. It’s fitted into the Fuller Building, a 1928 Art Deco masterpiece, the facade of which was left intact to preserve its considerable heritage – though the frontage is ornamented with six sheer lead curtains adorned with images of the stately Palazzo della Civiltà Italiana, FENDI’s Roma HQ.
Spreading out over two levels, it’s 6900 square feet of prime luxury shopping (women’s and men’s ready-to-wear, leather goods, accessories), an activity that is at last back on our regular calendars again (seriously, enough with the all-day athleisure already). The opening is actually timed to show off British designer Kim Jones’ first Fendi Fall/Winter 21/22 collection, which was inspired by legendary Italian director and political provocateur Pier Pasolini. He and fellow Artistic Director Silvia Venturini Fendi concepted the interiors together, which include Arabescato Vagli marble, industrial cement columns, a “floating” mirrored walkway, and a VIP Room with mohair walls and pink carpeting (because why not?)
There’s even a glass walled lounge, featuring curtains decorated with the Karl Lagerfeld designed Fendi logo, for when you’ve shopped enough that you’re genuinely ready to drop.
Obviously it was necessary to forego the glamour for the last seventeen months, since dressing up to not go out would have seemed like so much futility, at a time when we had to mostly focus on our safety. But it does appear that we’re ready to proceed cautiously back to at least a mitigated schedule of nighttime goings on – and so a serious splurge at this plush new Fendi boutique seems just like the thing to get us there.
(N.B. For those unable to be in New York, Fendi has launched a 360 virtual store experience at Fendi.com)