Wrangler Ads Go Dark

Death. Decomposition. They’re just a shot away … from fashion ads! Wrangler rolls out its new ad campaign in hopes of moving some serious denim. “And what better way to do that than stick your jeans on foxy murdered corpses? Or, to be precise, models who are strewn across the muddy ground or floating in a bog so as to merely look like foxy murdered corpses. And then slapping on a tagline ominously reading: “WE ARE ANIMALS.” The campaign will only launch in France, because the French like that sort of stuff.

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