Why Louis Vuitton’s New Lara Stone Ads Look Familiar

Rumors were right: the voluptuous Lara Stone has been handpicked to follow in Madonna’s footsteps as the face of Louis Vuitton SS10. The two newly released ads are nearly identical. Shot by Steven Meisel, they capture Stone laid out in a grassy field, limbs splayed in different directions. The only difference: one features a slightly more animated series of three doves and each highlights a different outfit. The choice of size 4 Stone is surely noteworthy, not to mention the fact that Marc Jacobs opted for a model as opposed to a celebrity (as he did with Marc Jacobs’ SS10 ads as well — these feature model Jamie Bochert). But the most shocking thing about these images is how familiar they are.

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In fact, they look especially similar to two separate fashion editorials from Mert and Marcus that hit stands in August and September via W and Vogue respectively. All three images feature a supermodel (in W’s case, Doutzen Krous; and in Vogue‘s case: Natalia Vodianova) sprawled out on the floor of a fairytale forest. While there’s no denying most images and silhouettes and fashion are recycled, the similarities prove a bit uncanny considering how recent the two Mert and Marcus editorials were published. Regardless, if a masked animal shows up in the series. then look out.

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