Wang’s New Store, Rad’s Anti-Season
Big shopping news from both Alexander Wang and Rad Hourani’s camps this week. Wang confirmed a location for his first ever brick-and-mortar operation: he’ll be setting up shop in the old Yohji Yamamoto space at 103 Grand in Soho. About choosing the location, Wang told Vogue, “It’s a perfect, iconic location, and there is a massive amount of windows.” He also added that, along with the store, he’s looking to generate “a new perspective on luxury.” The move is most definitely an important one for Wang, as it establishes brand visibility in a heavily-trafficked part of NYC and gives the increasingly influential company a physical presence.
As for Hourani, the Paris-based designer has just sent out invitations for his SS11 show for New York Fashion Week (he’ll return to Milk Studios), as well as specifics on his plans for the collection. Hourani has revealed that he’ll bypass the seasonal model once again, instead offering the clothes premiering on the runway for sale on his website and in stores simultaneously. The presentation will be paired with a live video stream, serving to whet prospective shoppers’ appetites. It “marks a new era of immediate time-to-market,” Hourani’s reps say. Between Wang’s new luxury and Hourani’s new era, the times, they are a changing.