Vancouver’s Inventory to Set Up Shop In NYC

To dwell on the doom and gloom hovering over the print industry is to beat a dead horse, but there are a few astonishing success stories to emerge from the fracas. Take, for instance, Monocle and 032c, whose triumphs have been well-documented. And now there’s another new rag defying expectations: Inventory. Born out of the Vancouver-based virtual store of the same name (not to be confused with the shop on Lafayette in Soho), the magazine’s recently-released second issue “saw its print run increased by sixty percent to 8,000 copies,” says Business of Fashion. While 75 retailers currently offer the minimalist non-glossy, “many more requests to stock Inventory are coming from other stores around the world.”

The magazine was founded by Ryan Willms, who also developed Inventory‘s men’s store, recently expanding it beyond e-commerce to include a studio/shop in Vancouver. “The magazine and store are a kind-of editorial and retail mirror image, making no bones about their commercial intentions,” BoF says. “It seems completely natural that Inventory would sell the products it editorialises. This is in sharp contrast to many mainstream magazines who are required to feature the products of advertisers, but don’t own up to it.” The story will be giving New Yorkers a taste of what’s happening up north come October when they set up temporary shop within Partners & Spade’s downtown space. BoF says of the occasion, “The pop-up store will feature product collaborations with Duluth Pack and Scottish knitter Inverallan and coincide with the launch of the 3rd issue of the magazine.”

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