Update: Print Vs. the iPad
Talk of the iPad serving as a marker of a swan song for print magazines has been non-stop since before its debut. But new reports are encouraging the idea that print may not be going anywhere, at least for now. “Fashion magazines are still in recovery model, but things are looking up,” says Women’s Wear Daily. (Among them, Marie Claire, Harper’s Bazaar, Cosmopolitan and Vogue in addition to other titles.) In fact, “most titles posted an increase in ad pages during the first half of 2010.” Now that may be in large part a result of the fact that the economy is picking up, not that confidence in print has necessarily risen. Not to mention these increases came before the launch of Steve Jobs “magical,” “revolutionary” tool.
But increases in ads isn’t the only new statistic giving weight to the anti-iPad fight. “The GQ App has sold just 365 copies since it was launched as one of the few magazine Apps available for the iPad,” says MagCulture. Those aren’t exactly the kind of numbers Conde Nast heads were hoping for. On the other hand, “this, of course, is exactly what iPad sceptics hoped for,” MagCulture continues. The fact is, readers may be slow to come around to getting their magazines solely in iPad form. Besides, “launching with the Dec 09 issue in Feb 10 wasn’t such a great idea.” The landscape of iPad-based magazine reader bases is sure to evolve and grow in upcoming months; but, fortunately for publishers, for now it looks as though print is still putting up a fight.