Target To Get Boutique-y; Bloomingdales Adds Outlets
Surely some of the novelty of shopping a designer collaboration like Rodarte for Target is that one can make a stop to get Tom’s toothpaste and a month’s worth of toilet paper in one fell swoop. But, if you’re an inhabitant of a cosmopolitan hub, this might not be the case for long. Over the next five to 10 years, Target plans to introduce a “smaller store format for urban centers [in addition to] expansions into Canada or Latin America,” says WWD. The move isn’t all that surprising given the fact that Target has installed pop-up shops with a curated selection of wares during the past few holiday seasons in NYC, SF and DC; the more boutique-like shopping experience seems to have had quite a bit of success. And, considering the chain retailer is becoming a bona fide destination for designer collaborations (from home wares and clothing to accessories), it seems like an appropriate move in cultivating increasing cachet.
(‘’)Meanwhile, Bloomingdale’s, likely looking to compete with the increasingly formidable world of fast fashion, is turning to the outlet approach. The department store is reportedly planning four outlets for debut before this fall, with more to follow in 2011. “The department store’s outlets [simply called Bloomingdales Outlet] will each cover about 25,000 square feet and open this summer or fall in Bergen Town Center, Paramus, N.J.; Dolphin Mall, Miami, Fla.; Potomac Mills, Woodbridge, Va., and Sawgrass Mills, Sunrise, Fla.,” says WWD (although details are subject to change based on lease agreements). Stores will stock a range of men’s, women’s and children’s clothing, as well as regular store clearance items.