Shop the Winning Derek Lam + eBay Collection

The world’s largest online marketplace and an acclaimed American fashion designer have joined forces to produce Derek Lam + eBay, an exclusive collaboration that marks the first-ever crowdsourced collection. During SS11 NYFW, Lam presented a 16-piece collection at Lincoln Center. In a game-changing move, Lam also posted these looks on eBay, inviting consumers worldwide to vote for their favorite designs to be produced into an exclusive collection with the e-commerce giant. After 120,000 votes, the five selected dresses have arrived, and are now available to purchase for a limited time.

“Having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment. eBay’s technology offers me a unique and innovative opportunity to reach new and existing customers directly and to create fashion they desire,” Lam says of the collaboration. Dresses range from $175-$295 and feature looks for both day and night. In addition to photos, shoppers can view looks via a nifty 360-video that’s quite similar to Amazon’s MyHabit functionality.

This type of interactive engagement by a major fashion designer is unprecedented—even for the new social-media-happy fashion world’s standards. While industry folks use services like Twitter for their makeshift focus group needs, Lam is taking it one step further by directly asking his fans what they want, and delivering it to them at an attainable price point. And from a business standpoint, linking with eBay is as good as it gets when it comes to global reach. We’re loving how fashion and technology have become new allies, providing both designers and consumers with endless connectivity.

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