Rihanna is Designing for a UK Fashion Brand Now
Rihanna is really trying to make this fashion design thing happen. After a quick stint designing lingerie for Armani, the pop star is partnering up with another notable label to roll out a full-blown collection. And given that she’s having a bit of a UK moment (remember her unexpected BOY London endorsement tour?) it’s no surprise that she’s tapped a nearly 60-year-old London retailer for the gig.
Rihanna announced her partnership with high street brand River Island on her website: "I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me […] I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special."
In other Rihanna Hearts London news, she recently retweeted a tweet revealing that her very own fashion reality show will air on Britain’s Sky Living on August 14. Is the world ready for this?