Rachel Zoe Expands Empire with Fashion Newsletter
Stylist to the stars (turned reality-TV star herself) Rachel Zoe is following Gwyneth Paltrow’s lead. The birth-mother of bronzed/size zero/Starbucks-clad LA chic is launching a newsletter of sorts called “The Zoe Report.” While no word on the specifics of the soon-to-launch dose of “daily glamour” have dropped, Zoe’s freshly debuted namesake site, not surprisingly, proclaims, “it’s going to be bananas!” According to the sign-up process, subjects to be discussed by the maven of Hollywood style include: shoes, accessories, handbags, apparel, beauty, and lifestyle.
Want Zoe to cover a favorite line or look? The sign-up process already has a platform for contacting Zoe (via Twitter of course) built in. Although, seeing as the “Editorial Policy” on the site reads, “The chic variety of accessories, apparel, and other items featured in the Zoe Report are carefully chosen by our editorial team of fashion addicts — ahem — experts” … more likely than not the products and people highlighted might not necessarily chosen by Zoe herself, but rather a trusted editorial team. In reality, the venture sounds far more like Daily Candy than Goop (Zoe’s newsletter even borrows language from the first in that it’ll include “dedicated” e-mails in place of traditional advertising). As for the first installment, the site assures it’ll be sent “sometime in the next few weeks.”