Pharrell Opens ‘Billionaire Boys Club’ Flagship Store in NYC (Photos)

Pharrell Williams opened the flagship location of his apparel company, Billionaire Boys Club, on Wednesday in Lower Manhattan at 7 Mercer Street.

NEW YORK, NY - NOVEMBER 09: Richie Akiva and Pharrell Williams attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club ) *** Local Caption *** Richie Akiva; Pharrell Williams

NEW YORK, NY – NOVEMBER 09: Richie Akiva and Pharrell Williams attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

Joining Pharrell at the event was his business partner, Nigo,

NEW YORK, NY - NOVEMBER 09: Pharrell Williams and Nigo attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club ) *** Local Caption *** Pharrell Williams; Nigo

NEW YORK, NY – NOVEMBER 09: Pharrell Williams and Nigo attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

Brands represented at the store include¬†Billionaire Boys Club, Human Made, Adidas, Kaikai Kiki, Kanye West’s Yeezy, Fenty by Puma, CdG Play, Cactus Plant Flea Market, Neighborhood, Timberland, and Medicom.

NEW YORK, NY - NOVEMBER 09: Interior of the Billionaire Boys Club Flagship at the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

NEW YORK, NY – NOVEMBER 09: Interior of the Billionaire Boys Club Flagship at the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

Billionaire Boys Club began in 2005 when Pharrell Williams partnered with Japanese style legend Nigo to produce two clothing lines: BBC and Ice Cream. They have flagship retail locations in NYC, Tokyo, London, and sell clothing at other stores around the world.

NEW YORK, NY - NOVEMBER 09: Fashion Designer Nigo attends the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club ) *** Local Caption *** Nigo

NEW YORK, NY – NOVEMBER 09: Fashion Designer Nigo attends the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

NEW YORK, NY - NOVEMBER 09: Interior of the Billionaire Boys Club Flagship at the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

NEW YORK, NY – NOVEMBER 09: Interior of the Billionaire Boys Club Flagship at the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

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