Patterns, Pictureplane for Prabal Gurung Pre-Fall 2012
Thanks to Prabal Gurung’s debut pre-fall presentation, we finally understand the meaning of "pre-fall." The ambiguous fashion season has always been a little unfocused, featuring commerical looks that were too light for fall and too dark for spring. This must be why Gurung decided to take matters into his own hands by providing pre-fall with an official identity—and a music video.
The main takeaway from Gurung’s pre-fall interpretation is that patterns are of the essence, but the seasonal spin is that the color palette should be warm and not too punchy. The designer combined spring’s signature patterns with fall’s earth tones to create a memorable kaleidoscope print for dresses and separates that we can’t wait to see on the likes of Chloë Sevigny, Carey Mulligan and maybe even Gurung’s newest fan, Rooney Mara. The range also features dark panel dresses and solid eveningwear if The Girl with the Dragon Tattoo star wants to stay true to her character’s moody minimalist vibe.
Of course, it wouldn’t be a Gurung collection without a music-happy promo video, so peep the designer’s 46-second film that features the catchy tune "Body Mod" by Pictureplane here, and get your hands on the collection before anyone else, courtesy of Moda Operandi, here.