Pale Is in, Marc Jacobs Agrees

Hate your pasty skin? Don’t fret. You can thank True Blood, Twighlight and the vampire craze: pale is in. “Women are beginning to embrace their pale skin and are finding that you don’t need to look bronzed to be beautiful,” Urban Decay’s Eric Jimenez told the Independent. While the trend may sound a bit like a farce (as in: ‘arms are in!’), there’s something to the globe’s collective ideal of what is beautiful moving away from tan glamazons. Even at New York Fashion Week, signs pointed to designers embracing a paler face… perhaps anything to get away from the Jersey Shore aesthetic that’s been bombarding our TV and web channels for months.

Marc Jacobs for one went casting on the street to find models who ‘look like Jamie Bochert,’ the long-faced Patti Smith look-a-like who has been a mainstay on Jacobs’ namesake runway for seasons. Bochert–the picture of pale–was also the face of Jacobs’ most recent resort line, and appeared at FW10 shows from Anna Sui and Proenza Schouler and Rodarte. Not to mention, despite a sizable push from magazines and models alike in recent seasons, the runways were as white as ever, with ethnic diversity at a severe low point. (Less than 16% of models who walked in NYFW were non-white, says Jezebel.) As for the good news: dermatologists will be pleased.

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