Malaysian Zara Debuts in LA, H&M to Open in Vegas

Meet In Add Minus, the latest fast fashion retailer to land in the US from foreign shores. Like Swedish export H&M before it, In Add Minus is “a new entry to the field, promis[ing] premium fabrics and contemporary style for prices only a heel higher than Zara,” says the LA Times. The Malaysian chain – the name is truly alienating – just opened its first US outpost at LA’s Westfield Century City this week, and plans for stores in New York this January and in Miami and Costa Mesa later next year are in the works. “In Add Minus is manufactured in Asia but features Italian knits, French fabrics, and Japanese denim,” adds the LAT, which translates to suits in the $600 range, dresses and blouses for under $100, leather jackets ($395), and knitwear (under $200). It’s a slightly higher price point compared to similar outlets, but as the economy continues to strengthen, the mid-range contemporary market is poised for an uptick in business.

Meanwhile, in a city where people are famously unattached to their money, H&M is erecting a store in Las Vegas just in time for the holiday season. Its new brick and mortar Sin City operation is slated to open November 19th, and promises the chance to shop the brand’s Lanvin collaboration early. With Tom Ford’s SS11 women’s collection being exclusively available for purchase in Vegas for its first two years, it’s looking like fashion just might be the newest vice in town.

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