J. Crew’s Latest Film: Starring The Rassle

J. Crew is the latest fashion brand to become afflicted by this season’s exceedingly ubiquitous film bug. (Proenza Schouler, Alexander Wang and Dolce & Gabbana are among the first-timers currently flocking to the field.) Yesterday, the men’s wear side of the brand wrapped up a video shoot featuring fledgling rock band The Rassle, which will debut on the clothier’s namesake site September 30. Comprised of former members of The Young Lords and the Virgins, the Rassle showcased their post-punk, American rock-infused sound to the lunchtime Tribeca crowd yesterday in a shoot outside J. Crew’s Liquor Store that, self-admittedly, drew references from the Beatles’ ‘Hard Days Night.’ Also on view: J. Crew’s two signature suits–the Ludlow and the Aldrige–in Loro Piana wool that’s meant to be worn all year round (it’s been dubbed the 365 suit). For the Rassle, who consider themselves “jeans and a t-shirt, not fussy” rockers and by no means “a prissy New York band that wears designer labels,” the suits were an easy look to adopt.

The main takeaways from the shoot were tips on how guys can put personal touches on a suit (which J. Crew men’s head stylist Jack O’Connor says is an increasingly popular purchase among male shoppers). Given the heat, most of the band ended up literally rolling up their suit sleeves, while pocket squares were prevalent. “More guys are wearing pocket squares these days,” O’Connor says, adding, “and I think it also comes down to the shoes. You don’t always have to just wear a wing-tip. One of the guys in the Rassle is wearing a pair of Sperry’s, another is in taller Alden boot. I don’t have anyone here today in sneakers but you’ll definitely be seeing a lot more of that. That’s definitely a way to help a guy who doesn’t have to wear a suit every day want to wear a suit. I think that’s starting to happen a lot more.” As for what to expect come September, the Rassle’s Erik Ratensperger summed up the video as: “essentially it’s us, paired with a song, wearing the suits, having a great time… and also sweating our asses off.”

Photo courtesy of Johanna Langford

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