First Look: GAP’s Anti-Heritage SS11 Collection
The controversy surrounding GAP’s attempt to revamp its logo is dying down just in time for the debut of their SS11 collection, and Patrick Robinson is keeping things neutral. “Heritage doesn’t turn me on—it’s about America today. Let’s face it, a 28-year-old wants more fashion in his or her wardrobe,” Robinson said, detaching himself from the dialogue surrounding fashion lineage, most luxury brands’ favorite buzzword this year. “We have some dresses and skirts, but somewhere around August or September, I started noticing girls were wearing more pants,” Robinson added by way of example.
Those pants are cut full, and definitely call to mind Balenciaga with their flared ankles. Besides the change in silhouette, most of GAP’s SS11 looks play it safe: Robinson is serving up classic trenches, trousers, and loose-fitting silk dresses in a predominantly beige and ivory palette. What’s most interesting about the collection is perhaps Robinson’s admission that he looks to current trends to influence what he’s presenting for the next season, effectively choosing street style over a completely new vision. H&M, Topshop, and Zara have been doing it for years. But, whether that helps GAP’s suffering bid for relevancy remains to be seen.