E-Commerce Expansions: Gap, ASOS & More
Quite a few major retailers are beefing up their e-commerce operations this fall and expanding internationally. British mega brand ASOS just launched in the states, with free shipping to boot. But news has it the inexpensive clothier (whose price points are on par with the likes of H&M and Zara) is branching out with a Craigslist-like seller option soon. “Retail industry watchers report that the company has recently hired Leighanne Miles, the ex-head of UK mom-and-baby brand Mothercare’s ecommerce, to launch the ASOS Marketplace later this year,” says Racked. While there will be no bidding and only clothing, accessories and shoes will be available for immediate purchase, expect to see garments ranging from slightly used to vintage. GAP Inc. is building its e-commerce presence too, specifically with regard to markets abroad.
“The San Francisco-based company said its e-commerce capabilities will extend to 65 countries by year-end,” says Women’s Wear Daily, noting that this means expansions internationally for GAP, Banana Republic, Old Navy, Piperlime, and Athleta, which all fall under the GAP Inc. umbrella. Online shopping options will further swell thanks to Zara and H&M. Unfortunately for the US market, both fast-fashion retailers are launching e-commerce in Europe starting September 2 (for Zara) and September 3 (for H&M). But, word has it Americans can expect their own virtual outlets from both brands to become available sometime next year.