Daiki Suzuki Renovates Woolrich
For as many fall seasons as I can remember, Woolrich was the must-have brand for New Englanders and even a few flatlanders from the city. Burly wool jackets and pants kept you warm (and a bit itchy), lending a smart, earthy look as you hustled around campus toting a dog-eared copy of Civil Disobedience. Since 1830, Woolrich has always been utilitarian — more practical for hunters and loggers than style-minded gents. So when designer Daiki Suzuki (founder of Engineered Garments) signed on with the company, a few jaws dropped. How dare they stray from traditional American work threads! But don’t worry; Suzuki has improved the American bootstrap brand with old world charm, Brit snap, and the sporting look of the 1920s and 1930s
“In these times of extreme tech we do not want to forget the charm and character of low tech sportswear,” Suzuki says of his new line, Woolrich Woolen Mills. He stays true to the Woolrich brand by keeping clothes natural and primitive — certain to please purists who celebrate the fact that Woolrich (in Pennsylvania) is one of the country’s last working mills. The line is extensive, but my favorite is his hunting-inspired Ranger pants. Not that I’d wear them booting about the Bush hunting quail with Dick Cheney. But they’re perfect for sipping bourbon at Freeman’s.