Communist Jeans Coming To A City Near You
North Korean-made denim will soon be making its way around the globe thanks to a traveling temporary boutique thought up by three Swedes. Just a few months ago new Swedish denim label Noko launched after Jakob Ohlsson, Tor Rauden Källstigen and Jacob Aström, up late drinking one night, found an imports and exports contact on North Korea’s official homepage. Spiegel has an interesting, play-by-play account of what followed, including a meeting at the North Korean embassy in Stockholm, where the trio brought along “Ohlsson’s father, a suit-wearing dentist, to their first meeting to add an aura of credibility.”
What followed was a decidedly bizarre back and forth between Sweden and North Korea, to set up manufacturing. Then came the huge press push and then the bailing of the sole Swedish department store committed to carrying the controversial jeans. But Noko wasn’t discouraged. The brains behind the unique company have instead set up “their own shop in Stockholm — which includes both jeans and a museum of North Korea.” The shop opened in late December and according to Noko‘s website will only stay open through early February. After that, “it’ll leave Stockholm and travel elsewhere,” therefore marking the world’s first-ever traveling pop-up shop hawking communist-made wares.