Burberry Not the Only 3-D Show in Town
If two is a trend then Avatar is becoming a bona fide inspiration for the upcoming fashion week shows. As noted yesterday, Burberry’s Christopher Bailey will be presenting his fall wares in a 3-D presentation. Here in NYC, Native Son, a men’s fashion line from Los Angeles, will present what might be the world’s first 3-D fashion show this Thursday evening at Pier 59 studios.
Designer Kyle Fitzgibbons, whose Richard Wright-approved collection is focused around tailored shirts and suits as well as outerwear, describes the soon-to-debut presentation on the brand’s website:
“The idea for a 3-D event came as i was looking into inspiration for the seasons collection, the thought of displaying modern fashion in such a modern medium fascinated me. With all of the recent development in the 3-D arena, the possibility of creating a product that guests could experience and interact with was within arms reach. Thanks to the help of director Eric Ray Davidson and the expertise of More Media Productions and 3-D Film Production company Element 3 Digital, the dream came to life. The installation will feature Live-Action 3-D projected in RealD with live models that will allow the industries top editors and buyers to experience a brand and a concept in a completely new and refreshing way.”
While I’m not exactly sure what this translates to visually, Fitzgibbons has already gone so far as to include photos for reference on the site. He has also gone above and beyond, offering preview pics of his FW10 designs, which, rest assured, boast significantly more timeless, 60’s appeal than they do antiseptic space age sleek. Live streaming is about to be so last season.