Not only is gray hair making waves, the fashion community is embracing anti-ageism in other ways: makeup-less, lined faces (and cellulite too!) are the current epitome of chic. Ever since French Elle took the liberty of showcasing a handful of supermodels and celebrities sans artificial enhancement last year, a slew of magazines have followed suit. Jessica Simpson is now the first pop star to appear on the cover of a major American magazine without any aid from Photoshop.

Granted, as Salon points out, “the attention-grabbing stunt is part of a promotional push for the singer’s VH1 reality show, ‘The Price of Beauty,’ an exploration of global beauty standards, and the upcoming launch of her ‘A Beautiful Me’ campaign for Operation Smile.” But, had Britney Spears had her way, the successfully resurrected celeb’s career would have included beaten Simpson to the punch.

According to the Mirror, Spears didn’t want her latest series of Candie’s ads to be retouched whatsoever, despite the fact that the former tabloid fixture appears in a cut-out one-piece bathing suit in said ads. “In the ‘raw’ pictures, bruises are visible on her calf, her thighs are larger and dimpled with cellulite, and dry skin is evident on her feet. In the airbrushed images her waist is slimmer and her legs flawless,” says the Mirror. Truth be told, the alleged dry skin and cellulite are barely visible (at least with regard to 15″ Mac screen size images). But that’s not to say the buzz surrounding the un-retouched ads isn’t significant. Read: Spears won’t be the last of the celebrities seeking Photoshop-free exposure.