Are Fashion Bloggers Basically Editors?
The subject of just how influential bloggers like Tavi or Bryanboy really are bedevils more than one fashion outlet this week. The Business of Fashion has just published a story asking “how influential are the new fashion youth?” The piece raises some interesting questions but fails to make any earth-shattering conclusions. “In a relatively short time, young bloggers such as Tavi have gone from being outsiders submitting missives from the sidelines to challenging the dominance of major editorial outlets as arbiters of taste, with their front row presence denoting an important show and their opinions openly solicited,” BOF says. And this “startling reversal of power” means that fashion’s age-old structure can’t hold forever. Meaning the filtering in of so many young minds and fresh perspectives seems to suggest that one day the industry will no longer be as exclusive and as hierarchical as it has been for decades.
In other words, it is increasingly “less likely that anybody in the future will have as much consolidated influence as figures like Suzy Menkes or Anna Wintour do today.” But at the same time, Swide asks if top-notch fashion bloggers are effectively the same as editors? The blog asked heavy-hitting editors like Hilary Alexander, Fracana Sozzani, Kate Lanphear, Zanna Roberts and Nina Garcia their take on the matter. Lanphear, Elle’s style director, says, “I’m obsessed with the blog, I think it’s such an amazing thing but I think there is a sisterhood between the internet and a magazine.”
Garcia makes an interesting point: “I think it’s more about personal style than it is just reporting the trends; magazines have to be more aspirational and about reporting the trends.” I’d have to agree that the majority of fashion bloggers rely on photos of themselves in various getups to fill the “pages” of their blogs. But if they’re sitting in Fashion Week’s front rows and actually offering an opinion on fashion as a whole, what’s the difference?