Alexander Wang’s New Website Is an Interactive Capsule of Cool
Let’s just agree to call 2011 the Year of Wang. After Alexander Wang’s successful New York Fashion Week show, the opening of his first stand-alone boutique, and a GQ Best New Menswear Designer win for his diffusion line, T by Alexander Wang, you’d think the 26-year-old designer would rest on his laurels. Instead, today marks the launch of his new and improved website, and damn, it’s sharp.
Designed by interactive digital agency Createthe Group [sic], the site includes three sections: Shop, Collections, and Studio. Shop is an e-commerce hub that includes RTW and accessories from Wang’s mainline, as well as mens- and womenswear from his T line. Collections is home to the 2010-2011 seasonal archives, including lookbooks and runway videos. And then there’s Studio, which is sure to keep visitors coming back for more. This section includes the brand’s latest news, campaigns, videos—like the current behind-the-scenes documentary featuring model Ashley Smith and pretty boy DJ/producer Diplo—and a space for special projects.
The first of these projects is a running-mask series designed by experimental artist Terence Koh, which begun after Wang tapped Koh to create a mask to obscure the identities of models within the e-commerce section in order to avoid usage rights issues. Always one to think out of the box, Koh produced a neon light structure for each model to wear that cast an outward illumination, inspired by Wang’s SS11 collection.