Aldo’s Spring 2011 Campaign Is Good, Clean Fun

This might be Terry Richardson’s most G-rated shoot to date. Following a successful campaign with model Jessica Stam last year, Canadian footwear retailer Aldo has tapped the photographer to once again snap their ads for SS11. Starring another top model, Lily Donaldson, the quirky campaign is filled with bright colors, beach props, and big smiles—basically everything we look forward to come springtime.

Although it’s mostly cutesy, the ads still have Richardson’s trademark near-naughty flavor, thanks to some semi-provocative posing direction. Watch the campaign video below and see the rest of the photos here.

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