100 Years of Style in 100 Seconds & Other Brilliant Fashion Videos

This is probably the coolest mall marketing we’ve ever seen. To hype the launch of East London’s Westfield Stratford City shopping center, the company has released a sharp social media campaign that includes a Twitter account, Facebook page, and an ingenious YouTube channel. We’re particularly obsessed with their latest video ad, which features 100 years of East London Style in 100 seconds, from September 13, 1911 to September 13, 2011 – the mall’s launch date. Watch the video and a few of our other time-lapse and fast-motion favorites — including a one-minute montage of every Clueless outfit — after the jump.

Every outfit Cher Horowitz wears in Clueless in under 60 seconds:

Danny Roberts painting Elle Fanning in Valentino SS11:

Style blogger, writer, and musician Krystal Simpson modeling just about every item in her closet:

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