Dior Goes to Athens For Short Film ‘The Greek Bar Jacket’
Since 2014, Hrishikesh Hirway’s Song Exploder series has taken an intimate look at the stories behind iconic songs, from R.E.M. to Alicia Keys to Dua Lipa. As confirmed by its longevity, music fans can’t get enough of it.
So considering how much time we spend in our clothes, it’s actually quite surprising that no one has thought to do the same with fashion. Right? But a new short film by Marianna Economou does exactly that, putting the spotlight on the Greek artisans who worked behind the scenes on the 2022 Dior Cruise Collection, which Creative Director Maria Grazia Chiuri designed as a paean to the enduring aesthetics of Ancient Greece.
Grazia Chiuri fittingly tapped Athenian filmmaker Economou to create a behind-the-scenes look at the intricate processes that went into creating the clothes. The result, The Greek Bar Jacket, is a kind of fashion “making of,” and also strikingly takes in the breathtaking beauty of the ruins of Ancient Greece.
In the trailer we hear the narration, “The principal mood is Greece. She didn’t want appropriation culturelle. We want a tribute to Greece.” And as we see a sun-drenched daytime photo shoot at the Parthenon eventually lead to a visually stunning nocturnal fashion show, it is clear that they very much accomplished just that.
The title actually comes from the single piece of clothing that is said to have very much sealed Christian Dior’s reputation in 1947, back when his first collection was decisively changing the world, and modernizing the way women dress. As part of the “New Look”, the Bar Jacket was then, and still is described as an “architectural work” – and obviously very few places are as defined by their architecture as is Athens.
The Greek Bar Jacket premieres today, January 13, at 10am EST, on the Dior YouTube channel, and can be viewed there at any time after.