Buon Natale! Palazzo Fendi Lights up For Christmas

Americans and Germans (we guess that includes Austrians, as well) spend every December flaunting their complete lack of holiday subtlety, with Bavarian Christmas markets that can be spotted from space, and Stateside television shows cultivating veritable decorating death matches. But the Italians, who always seem to effortlessly out-style the entire rest of the Western world, know how to make the season sparkle by their very rejection of such maximalist tenets.

To wit, one of Rome’s particular visual treats this year is the Palazzo Fendi, perched majestically above the Largo Carlo Goldoni, surrounded by the unmatched retail glamour of the Via Condotti. To be sure, its neo-classical arches are lit with a cool, understated elegance, that is yet strikingly attention grabbing. But the exalted Italian fashion house has also given it a charming alliterative twist, boldly touting the four Fs of the season: Family, Friends, Festive, Fun.

Sadly, reality has is that achieving the latter two will be that much more difficult, because we likely won’t be able to spend it with the former two. But wherever we are this year, we’ll certainly be dreaming about a 2021 holiday season that includes one of our favorite things: a leisurely evening stroll around the Tridente and Piazza di Spagna, before popping in to Fendi for some late shopping. We hope to see you there.

Oh, and Buon Natale!

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