Buon Natale! Festive Images From Fendi’s Rome Flagship

When it comes to holiday traveling in Europe, there’s a kind of “circuit” of cities and towns that have a reliably time-honored appeal for those seeking the maximum degree of merry and bright during those (mostly) chilly December days. Paris and London have the glittering shopping streets, France’s Strasbourg and pretty much every city in Germany have the extravagant Christmas markets, while Prague and Bruges have the transportive historical charm that can make you almost believe you’re celebrating the season in the 15th Century (but for the electricity, obviously).

Yet we’ve always been attracted to the decidedly more subtle ways the celebrations are carried out in Italy. Italians, after all – unlike most of the rest of the West – are not obsessed with the conspicuous consumption aspects of the seasonal goings on. Rather, they see it as a time to spend more time with family…something we can most definitely align with.

So strolling around, say, Rome‘s Tridente neighborhood, one encounters more low-key displays of twinkling white lights, and the occasional sound of a traditional hymn wafting out from a small baroque church that might otherwise have gone unnoticed. Even along that shopping street of luxury dreams, the Via Condotti, there isn’t anything like that radiating of consumerist anxiety that one senses on, say, New York’s Fifth Avenue. And an annual highlight is the always strikingly designed facade of the Palazzo Fendi, which sits majestically as ever above the Largo Carlo Goldoni, at the intersection of Condotti.

Of course, with entry restrictions on the rise again, we’ve essentially shelved European travel plans until things return to a certain level of safety again. So we’re okay settling for a virtual visit to Italy’s eternal capital. And this year Fendi has collab’d with Rotterdam design studio Odd Matter and Dutch photographer Marcel Christ (really, that’s his name) for its genuinely magical holiday display – where neutral toned sculptures by the former interact with LED screens by the latter, featuring videos inspired by the colored marbles of the Fendi collection.

Literally the only thing we’ve asked Santa for this year is the promise that we will at last return to Italy in 2022. But in the meantime, wishing you all a Buon Natale!

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