Beauty Nirvana: BLVD Strikes an Exclusive Partnership w/ Neiman Marcus to Reinvent the Beauty Experience
Have you ever hoped you could just relax at your hair appointment, but instead found yourself stressing about whether or not you were going to make it across town to your manicurist in time? Your Beauty BLVD not only understands this, but they’ve done something about it.
Indeed, they’ve created the first luxury one-stop beauty shop, and have just begun rolling out more locations in a high-profile new partnership with Neiman Marcus. Already servicing clients in its Scarsdale freestanding location, Short Hills opened Friday, February 1, with a much-anticipated outpost arriving in the new Neiman Marcus Hudson Yards store in New York City this March. It’s perhaps best described as a veritable beauty services playground.
Buzz about the brand and concept, is that this could possibly be the new standard in beauty services…and it may in fact just be.
“We have reinvented the traditional full-service salon model,” explains Hudson BLVD Group President Robin Moraetes, who co-founded DREAMDRY with Rachel Zoe. “BLVD brings the best in beauty service brands together under one roof, while offering clients their favorite specialty beauty brands in one convenient, luxury experience.”
Just imagine getting a blowout, then walking just 20 feet to get a manicure, then some eyelash extensions or a brow shaping. And the consistency of quality of the brand partners means never having to think twice before booking an additional service. From the aforementioned DREAMDRY, to Pucker Lash Extensions, to Valley for manicures + nail art, and Spruce and Bond for brow shaping & tinting or a quick peel, only marquee beauty services will be on offer.
Moraetes elaborates, “We have reinvented the traditional full-service salon model by bringing the best in beauty service brands together under one roof, and offering clients their favorite specialty beauty brands in one convenient, luxury experience.”
Another great perk of the partnership? Members of Neiman Marcus’ loyalty program, InCircle, will be able to enjoy BLVD services as an added redemption option of their InCircle Perk Cards.
Beauty services at BLVD’s Neiman Marcus Short Hills location can be booked online at www.yourbeautyblvd.com or by calling the salon at 973.847.2583. Appointments at Neiman Marcus Hudson Yards will be made available to customers this March. Services are available seven days a week.