London Favorite Nails Inc. Arrives Stateside
Just when you thought the nail polish market was at full capacity, along comes London cult-favorite Nails Inc, which just landed in over 50 Sephora stores in the US. With 42 polish shades, the line celebrates London life with colors named after the some of the city’s lesser-known destinations: Basil Street (pale soft toffee), Chelsea Embankment (gold glitter), Devonshire Row (vibrant lilac). Nails Inc is known for its bright shades, crystal colors, and special-effects 3D glitter. But it’s not all about the shine.
The lacquers are formulated for long-lasting wear, and the brand also offers treatment products like Electric Lane Holographic Base Coat, Kensington Caviar Hand Cream, and Westminster Bridge Matte top coat. Nails Inc. creator Thea Green is a former fashion editor at Tatler, and custom blends for London runway shows for the likes of Issa and Julien Macdonald. The line is a must for nail art followers, and luckily, Green’s plan for US invasion is just getting started. “We’d love to open nail bars here,” she tells Style.com of us Yanks.