Justin Bieber Breaks Beauty Records, Becomes Perfume Mogul
In more celebrity tween beauty news, Justin Bieber’s first scent, Someday, has broken the record for biggest celebrity fragrance launch evah, with over three million dollars in sales in the first three weeks. Someday beat out even Heat, Beyonce’s popular musk.
Some critics have noted that the sweet and fruity scent’s bottle is perhaps a smidgen too similar to Marc Jacobs’ Lola bottle. But never underestimate the power of tween fans – sales are expected to exceed 30 freaking million dollars. “Let’s be real, the way a girl smells is very important to a guy. I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them close to my world,” the 17-year-old said, like a boss.
Bieber first foray into the beauty market was with a line of nail polishes called the One Less Lonely Girl Collection, in collaboration with Nicole by OPI. Watch the hilariously floaty Someday video here: