Acclaimed avant-garde designer Gareth Pugh and cosmetics giant MAC have been working together on a makeup line for going on two years, and the suspense has been killing us. So good thing it was just announced that this November, Gareth Pugh for MAC will finally launch. Until then, we only have hints about what to expect from the Rick Owens protégé, who comes from a fine lineage of Goth-inspired British showmen.
“If I was going to do something with MAC, I wanted it to be something special, and quite specific. The collection is very all-encompassing and versatile. It has the scope to go to the extreme…I’d rather people do that than copy what we’ve done for the ad images,” the designer told Fashionista last week at a party in honor of the collaboration.
Given that Pugh wears makeup (“It’s something that I wear everyday — I’m not getting any younger!”), the line is the perfect platform for his vision: dark and adventurous with packaging that echoes his architectural and futuristic aesthetic. “It’s like a weapon. It’s very different to MAC packaging. It’s obviously still MAC, but it’s me and MAC,” Pugh explained. This is also a chance for Pugh to widen his audience. “It’s something that for example my mother would be excited to get at Christmas, but it’s nice that it’s something everyone would appreciate, it’s nice to do something more universal.”
Pugh’s designs experiment with form, volume, and fabric – he once showed an inflatable coat, and his runway makeup is usually powder-white faces with shadowed eyes, which are some times veiled with metal plates. MAC, which has done his runway looks since he began showing seven years ago, has been a long supporter of 30-year-old Pugh.