Beauty 911: Longer Lashes, STAT!

imageThough styles evolve, trends come and go, and the definition of beauty is forever changing, there are some things that remain fixed. Like a classic Chanel suit, long, thick, darkeyelashes will never go out of style. For the many of us who wouldn’t dare leave the house without multiple swipes of our favorite mascara, the FDA approved prescription drug Latisse sounds like a dream come true (just watch out for “wolf eyes“). When glaucoma sufferers using Lumigan, an Rx eye drop, began developing unusually long, lush lashes, the company realized they had something good. They isolated the lash extending ingredient in the Lumigan — bimatoprost — and created Latisse.

According to their clinical trials, the results of Latisse-enhanced lashes are impressive; after 16 weeks, the subjects’ lashes were significantly longer, darker, and thicker. Latisse is a commitment though, of both your time and your finances. The suggested retail price is $120 for a one month’s supply, and it must be applied daily. And if you discontinue use, your lashes will morph back to their natural stubby little selves like Cinderella at the stroke of midnight.

If the thought of going to the doctor to get a prescription for longer lashes feels slightly excessive in these meager times, there are plenty of OTC eyelash products available that will give you some extra eyelash oomph. The Sensai by Kanebo Mascara 38 C Eyelash Base ($28) deposits a fine layer of wax onto each individual eyelash before mascara application, making each lash appear longer and thicker. Follow with Kanebo’s 38 C Mascara (volumizing formula) and you’ll be batting your Betty Boop lashes with the best of them.

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