Australian Beauty Line Aesop Readies Their Manhattan Takeover
The opening dates of beloved Australian beauty line Aesop’s three new upcoming stores in downtown New York – two of which were slated to open in early August – are still TBD. So until the brand from Oz completes its long-awaited invasion of the NYC beauty scene, you’ll have to make do with the Aesop kiosk that opened this summer in Grand Central Station. The kiosk is built by the design team at Tacklebox, and takes inspiration from its commuter location by creating structures using 1,200 back issues of the New York Times. The brand’s Nolita store will have a similar design. The other new shop locations are on University Place and a Bleecker Street flagship that will open in December.
The line has always been straight-forward in its design and ingredients, while also remaining high quality and low-key. There’s never a gimmick or miracle elixir being pushed in the organic- and chemical-free line, which was established in 1987. And if the New York City stores look anything like the highly-designed Aesop spots around the world (one Adelaide store has a ceiling made of bottles; a Singapore location has a ceiling draped in string), it will be a refreshing addition to the often sterile-looking Manhattan retail scene. Here are two stand-out Aesop products that I’ve been devoted to for years. You might want to try them out, as it looks like we’re going to be seeing a lot more of Aesop in NY.
Rose Hair and Scalp Moisturizing Mask – A thick and intense mask that perfect for end-of-summer hydration. Great for dry scalps as well.
Purifying Facial Exfoliant Paste – Also great for getting skin ready for fall by removing dead skin surface. And deeply cleanses to allow for more moisture to absorb.