Yellowpop Opens Luminous Keith Haring Pop-Up in SoHo
In 2019, The Guardian described the ideology behind Keith Haring’s work as “radical joy.” And though the Downtown New York art icon was taken from us by AIDS-related complications more than thirty years ago, that joy still radiates as powerfully as ever.
The purveyors of artistic neon lighting at Yellowpop certainly know this – and have created a new and very happy place in the form of a SoHo pop-up that pays fitting homage to his legacy. Proffering a collection of neon pieces inspired by his inimitable style, the walls are also bedecked in his instantly recognizable images, making every inch a visual treat. The unique collab with the Keith Haring Foundation consists of eight exclusive LED neon signs using iconography from Haring’s pop art and murals from his ’80 heyday, including the barking dog sign, radiant baby sign, and “LOVE” sign with his signature heart.
“Collaborating with the Keith Haring Studio to create this collection has been a dream come true for all of us here at Yellowpop,” enthuses Jeremy Cortial, co-founder along with Ruben Grigri.
The centerpiece of the space is a Haring-inspired freestyle mural by art world disruptor Timothy Goodman, which was created as a reverent homage to one of his greatest influences. At the opening he enthused, “Keith has always been one of my heroes. Yes, for his art, but more for his activism and outspokenness.”
The SoHo pop-up – located at 33 Spring Street – actually represents the global online brand’s first US brick and mortar retail showroom, and will be open through the holiday season. The Yellowpop x Keith Haring collection will also be available for purchase at yellowpop.com. (The shop showcases additional and truly striking pieces from the Yellowpop catalog, including items from other collaborations.)
“Our LED neon signs are designed to inspire boldness and bring joy,” explains Grigri. And who doesn’t need more joy right now?
Still, if nothing from the collection strikes your fancy, the shop is equipped with a state of the art neon sign customization lounge, where you can create your own (Picasso? Basquiat?) exactly as you want it.
Prices for the Yellowpop x Keith Haring collection start at $290. Well worth it, obviously.