Pride Month: SHAED Launch ‘The Colorful Campaign’ w/ Poignant New Video

When we last heard from SHAED, they were greeting the good news of the world possibly opening back up to travel by creating, along with visual artist Puks of Kmotion Design, a striking animated homage to their enduring love for the great Japanese city of Osaka, for their new single of the same name. Now they’re yet again hitting all the right zeitgeist notes, launching The Colorful Campaign to coincide with Pride Month. It will be an ongoing partnership with Capital Pride Alliance (the band are also based in DC) and The Ally Coalition, and will actively raise money for the GivePride365 fund, in its efforts to assist LGBTQ+ organizations in need.

The campaign name was inspired by the SHAED track ‘Colorful,’ which appears on their recently released debut album High Dive. Fittingly, it’s a starkly reflective song about self-acceptance and the empowerment that comes with it, containing the poignantly inspirational lyric, “Something colorful about me / Who I am and I’m gonna be / Who I was is a mystery / That’s over now.”

Saying it better than we could have possibly hoped to, SHAED’s Max Ernst offers this eloquent and forthright essay on the subject of Pride.

“I knew I was gay by the time I was 13. When I entered high school, I felt isolated and depressed as a closeted gay kid at an all-boys Catholic school where every other insult was ‘faggot.’ The worst part about it was that my twin brother, Spencer, and best friend, Chelsea, had no idea what I was going through because I was too afraid to tell them. It wasn’t until I mustered up the liquid courage at age 19 to come out to them that I was finally able to breathe in deeply and imagine a future for myself that wasn’t built on a lie. They were the first two people I told and their immediate support made me feel proud of that part of me I’d been shameful of for so long. When we were writing our album, we looked into our past at pivotal moments in our lives that made us who we are today and one of those experiences we shared together was my coming out to them. This inspired our song ‘Colorful.’

We wrote this song to hopefully reach the ears of people who are struggling (like I did) to embrace who they are. We wanted the song to have an impact on the LGBTQ+ community in our hometown of Washington, DC so we partnered with Capital Pride Alliance to launch The Colorful Campaign. This campaign raises money for LGBTQ+ organizations in DC through remixes of the song featuring LGBTQ+ artists, and through partnerships with local businesses.

We spent an incredibly moving day with members of the LGBTQ+ community here in Washington DC, and filmed the ‘Colorful’ music video to celebrate them. Hearing their stories and witnessing their strength, despite the hardships they’ve been through, reassured us of the undeniable importance of love and support for the LGBTQ+ community.

Love you all”

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