Ora The Molecule Gets a Bit Kafkaesque With New Video For ‘Helicopter’
We’ve been admittedly a bit obsessed with Ora The Molecule – née Nora Schjelderup – since the release of her single ‘Creator’ back in February, and its oddly captivating accompanying video. A chance to chat with the burgeoning young Norwegian songstress in April merely confirmed she was every bit as fascinating as her music had suggested.
Now, with her startlingly brilliant debut album Human Safari having just been released (via Mute), she’s delivered yet another thought-provoking single and video, the languid but sensual synth-pop curiosity ‘Helicopter.’ Lyrically, she’s getting seriously existential, at a time when just such self-reflection has almost become something of a sanity imperative.
“Take me to the helicopter
In the trouble
Take me to the stranger hiding within
Take me to the messenger
What message do you bring
Take me under your wing”
But the Tanmay Chowdhary directed video finds Ms. Molecule wandering about a strangely Ballardian/dystopian maze-like concrete residential complex on the outskirts of New Delhi, and an overriding sense of contemporary alienation prevails. Though she is quick to remind that, despite the “impersonal” outward appearance of the architecture, not everything is exactly what it seems.
“It reminded me of a communist aesthetic,” she recalls, “but [it was] built in the capitalistic spirit, and the people living there felt very privileged. It gave me associations of Franz Kafka’s The Trial. It really did feel like a visualization of the ‘mind trap’ that the song is about – like a big labyrinth, where it’s impossible to get perspective because it’s so massive and the individual feels so small in it.”
And wouldn’t you know, that sounds quite like the psychological fallout from a certain pandemic that we still happen to be going through.