New SOFI TUKKER + Amadou & Mariam Single/Video ‘Mon Cheri’ is an Exuberant Hit of Joy When We Need It Most
Images by Field Trip
When we last heard from SOFI TUKKER in March of 2020, the country had just gone into lockdown, and they had straight away launched a DJing-from-home series, in order to help us all feel connected through music. It once again confirmed just how much the beloved and always groovalicious duo cares about their fans.
More than a year later, as the world is at last struggling out of this terrible pandemic, those same fans are surely beside themselves that the pair have announced a series of live dates (including DJ sets and UK festival appearances), starting at Elia Beach Club in Vegas on July 31, and ending at Outside Lands in San Francisco this coming Halloween. In the interim, they have gone and collab’d with the equally beloved Malian duo Amadou & Mariam on the utterly infectious new single ‘Mon Cheri,’ which turns out to be precisely the hit of exuberance and joy we need right now.
An accompanying Cole Santiago directed video is released today, and is basically the ecstatic, anything goes party that we haven’t been able to have for a very long time. Seriously, they have managed to fit a whole lotta love and unfettered celebration into four-minutes-and-seven-seconds. SOFI TUKKER’s Sophie Hawley-Weld and Tucker Halpern make no secret of just how uplifting the experience was, especially after sixteen months of quarantine.
“It felt so good to be back on set, back with a crew making a music video. It’s one of the things we missed and won’t take for granted again. It’s such a primal, child-like joy to get together with creative people we admire, play dress up, and tell a story together. Not only do we love how the video turned out, we loved the process of making it.”
Santiago vigorously agrees, enthusing, “This was a dream collaboration. Casting was key and we ended up using our real life friends that make up a diverse queer community. The vision was to create a vibrant world that transported us out of Los Angeles and looked different than your usual pop video. The piece was truly a work of love.”
And speaking of love, the track is actually taken from the Bill Coleman produced album Red Hot + Free – released July 2 on all streaming platforms – with proceeds going to The Ally Coalition, Trevor Project and SAGE, all organizations supporting the LGBTQ+ community.