Watch Madonna, M.I.A. & Nicki Minaj’s New Video, ‘Give Me All Your Luvin’
This Sunday, Madonna is set to glam up your Super Bowl halftime show to the chagrin of drunk uncles/Santorum supporters across the country. In between whatever medley of "Borderline"/"Like a Prayer"/"Material Girl"/"dear-God-not-"Die Another Day," she’ll be joined by M.I.A. and Nicki Minaj to perform their collaborative single, "Give Me All Your Luvin’." This morning, she dropped the music video for that song, which you can watch after the click. It’s a glossy production, replete with multiple Marilyn Monroe impersonations, a squadron of football dancers, and enough visual cues to show you that Madonna still clearly considers herself on top of the world.
That’s how big of a star Madge is: she can get M.I.A. and Nicki to sing backup for two-thirds of the song (the lyric being Madonna’s own name, to boot), with individual raps that clock in at like fifteen seconds each. It’s almost like she wanted to collaborate to get the world buzzing about two young pop stars getting bumped up to another tier of stardom, only to give them such irrelevant parts that everyone would be forced to say, "Hey, wait, what’s so great about them?" At least she didn’t try to out-rap them, lest we forget "American Life."