The Dead Weather Storms Through New York

The Dead Weather certainly made their mark — only hours ago — in New York. Not only did fans have the rare opportunity to physically purchase the band’s new album, Horehound, at the Third Man Records pop-up store today, they also caught a special surprise performance from the band downstairs at speakeasy and taxidermy-esque bar Home Sweet Home. I had the pleasure of watching Jack White, Alison Mosshart, Jack Lawrence, and Dean Fertita rock out in Home Sweet Home’s intimate setting — where the capacity, mind you, is only around 120 people tops. So yeah, it was definitely an up close and personal experience and quite sweaty too!

The pop up store, as actualized by Andrea Marcucci at Direkt Art, is part of Envoy Gallery’s special events and programing. The band played a 30-minute set of songs off their new album, including, “Hang You from the Heavens”, “Treat Me Like Your Mother,” and a Pentagram cover, “Forever My Queen.” Jack manned the drums while Alison took control of the room with her explosive singing. Everyone went absolutely nuts once they finished; pushing The Dead Weather to play one more encore.

I didn’t get a chance to chat with anyone in the band — it was a quick in and a quick out for that foursome — yet I did speak with Third Man Records label manager Ben Swank. He shared, “We wanted this day to be really special and unique for the fans. Our family and creative team at Third Man have been thinking of interesting ways to bring digital and vinyl together — we’re doing so by having a physical pop up shop here in New York and special online promotions like The Vault.”

From what I heard, fans stood in line starting at 9pm last night on Chrystie Street. By the time I arrived at 11am, the line was almost entirely around the block of Home Sweet Home. Security was extra tight, and it quite a sight to see an 18-wheeler parked out front carrying a massive generator for the band’s sound.

If you didn’t catch The Dead Weather at Home Sweet Home, there’s still time to scramble for tickets — they’re playing at Terminal 5 tonight. It’s a sold out show, but hey, if there’s a will, there’s always a way.
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